USA Pickleball’s (USAP) Social Media & Communications Manager will set content strategy and drive engagement across all company shared platforms. Reporting to the Director of Communications & PR, they will advance USAP’s social presence through storytelling, brand efforts, audience analyzation and executing a results-driven social media strategy. Additionally, they will support the communications team with media relations, storytelling opportunities and content distribution to national media outlets.
 
Primary Responsibilities:

• Social media strategy: Developing and executing a comprehensive social media strategy to achieve follower engagement, increase followers, advance organizational goals and reach campaign KPIs.
• Content creation: Develop and edit engaging content for social media platforms. Writing engaging social copy, creating USAP branded graphics and posting content on all USAP social platforms.
• Event coverage: Attend events and produce live social media content in a timely manner. 
• Audience engagement: Responding to comments, messages, interacting with users and encouraging audience engagement across USAP’s platforms.