Reporting to our Head of Communications, working collaboratively across the organisation to promote PGA Members, PGA products, services and brand activities through all channels - with a specialist focus on digital - the Senior Digital Marketing Executive will:
Develop and implement digital marketing campaigns and strategies including social media advertising, email marketing, display ads, SEO, SEM and paid search campaigns

Monitor campaign budgets, identify growth strategies and enhanced product promotion
Measure key metrics, preparing reports and generating recommendations/insight on performance against objectives
Identify end-to-end customer touchpoints, assess experience and behaviour to create action plans
Optimise and improve the journeys for each of our customer types
Build marketing automation journeys for retargeting and upsell purposes
Assist with shaping the product roadmap for the digital journeys and work collaboratively to deliver target outcomes
Coordinate external parties to help deliver the digital marketing plan within the agreed cost and time parameters
Work with the media team to create engaging and effective content