We have an exciting opportunity for an individual to join our Liverpool FC team as Retail Marketing Manager. The role will be a part of the LFC Retail marketing team whose purpose is to drive awareness, interest, desire, conversion, and retention across various LFC Retail sales channels, products and services in the UK and across the globe.

The Marketing Manager will support the Director, Retail Marketing in owning the multi-channel retail customer journey and the planning and execution of the LFC Retail marketing strategy. You will be leading a team across the full marketing mix you will ensure we deliver category leading campaigns to our global supporter and customer base across owned and third party digital and physical channels.

What will you be doing?

• Work with the Director, Retail Marketing on developing and implementing the LFC Retail marketing strategy, trading calendar and relevant customer journeys.
• Use data and insight to build key activity into marketing plans and briefs and assist your team and agencies on a successful execution of those plans across all marketing and sales channels.
• Ensure completed campaigns are measured and reported against agreed objectives and KPIs with insights, learnings and recommendations included as standard.