Develop and implement comprehensive customer-focused regional marketing strategies that build strong sales funnels, deliver athlete registration targets, foster brand affinity, and encourage loyalty. This role is ideal for a self-motivated multi-channel marketer adept at balancing creative strategy with data-driven decision-making and project management.

Key Responsibilities
Event Marketing:

• Own athlete registration and revenue targets for assigned North American events, with specialist focus on triathlon events.
• Develop and execute regional multi-channel marketing strategies including email, social, experiential, grassroots, and performance marketing campaigns to achieve commercial and loyalty goals.
• Analyze customer registration behavior trends and KPIs to develop targeted campaigns that promote growth in target customer sectors.