NASCAR seeks a talented professional to join in the position of Manager, YouTube Strategy & Programming based in our Concord, North Carolina office.

This person is responsible for the strategic development, day-to-day management, and growth of NASCAR’s presence on YouTube. The Manager oversees content programming, audience engagement, and performance analytics, ensuring NASCAR’s YouTube channels are optimized for growth, fan engagement, and revenue generation.

Duties include but are not limited to:

• Lead the programming, scheduling, and execution of content across NASCAR’s YouTube channels, ensuring alignment with broader digital and social media strategies.
• Develop and execute a YouTube content strategy that enhances engagement, increases subscribers, and maximizes video performance through best practices in SEO, metadata, and thumbnails.
• Work closely with internal teams, including Social, Production, and Editorial, to produce compelling video content tailored for YouTube.