Reporting to the Chief Commercial Officer, the Head of Marketing & Digital is accountable for planning and executing on strategic brand campaigns as well as developing, leading and driving digital content across the Club and delivering a high impact digital marketing strategy and roadmap to meet growth targets and increase brand awareness through;

• Development and implementation of a brand marketing, digital content and fan engagement strategies to deliver interesting and engaging content across all aspects of the Club
• Identifying consumer growth opportunities and develop tailored plans to capture greater brand positioning driving increased revenue return
• Develop and champion a Marketing Automation strategy
• Manage and execute brand lead events to ensure key positioning of the Brisbane Broncos brand.
• Management of club’s digital channels (website, app, and social platforms) to continue to perform as a best-in-class position, aligned with digital strategy