The Digital Business Analyst collaborates with UFC’s digital distribution teams and partners (including iOS, Google, etc.) to conduct platform and transactional analysis. This includes researching and analyzing acquisition, churn, and purchase habits to develop recommendations for in-app promotions, social media, marketing and other growth opportunities.

• Collaborates with TVoD, SVoD, AVoD / FAST channel platforms and Google Analytics to be a key resource across UFC’s Digital PPV, Fight Pass, and Digital Content departments.
• Works closely with distribution partners on data analysis and presents findings and recommendations to leaders.
• Develops strategies to drive app downloads, tests creative on app store fronts, and partners with international teams to localize app store experience.