Oversee growth marketing team to lead matchday promotion, ticket sales marketing and fan acquisition efforts across all owned, earned and paid channels. 
Lead the development, forecasting, management and optimization of awareness and direct response/performance marketing campaigns, in partnership with agency, across multiple owned and paid channels.
Partner with Sr. Manager, Growth Marketing to lead match announcement and on sale strategies to scale impact of announcements and drive conversion.
Partner with Insights and Data Science teams to perfect marketing attribution and optimize for CAC, LTV, CVR and ROAS across campaigns. 
Lead relationship with key agency stakeholders and digital buyers to drive forward U.S. Soccer’s marketing and revenue goals. 
Partner with Sr. Manager, Growth Marketing to create and strengthen local in-market relationships with CVBs, Sports Commissions and other local organizations to help drive awareness and interest of U.S. Soccer’s matches and events.