The Director of Digital & Content will manage the real-time audience experience of the UFL brand on all digital platforms. This includes engagement with fans to play a critical role in how they view:

• The League

• Unique brands of its franchise teams

• The profile of elite athletes

• Big personality coaches

• Celebrity Entrepreneur Ownership

This role will take a data-driven approach to building awareness, creating cultural relevance, and driving engagement, demand for tickets and merchandise. The Director of Digital & Content will be the de facto leader in fostering partnerships with new and existing digital and social platforms, including Facebook, Instagram, TikTok, X, and YouTube. Working with the SVP, Creative & Content, this person sits at the intersection of brand storytelling, digital production and partner integration. Additionally, the role will interface with the UFL’s internal stakeholders in order to build alignment and foster the evolution of our league-owned platforms including the UFL website and mobile application.